Advertising is a big investment for companies these days, and it can make or break a lot of companies. The man from the Postal Gold advert has become a bit of a ‘celebrity’ with people creating their own spin-offs of the Postal Gold ad and posting them on youtube. If you read the comments made by people, one notable attribute you can notice if you watch carefully, is that the Postal Gold Man doesn´t actually blink. This has sparked off many satirical imitations, a lot quite humorous and entertaining. This could be seen as a negative for the Postal Gold company, but more often than not if a companies advert has ‘the mickey’ taken out of it, it can end up being free advertising for the company. This is something which can not be planned, but if it occurs there is certainly a lot of potential to use these parodies to the companies advantage. Evidently something to keep in mind when you next ‘take the mickey’ out of an advert.
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