Postal Gold Blog – Everything About Gold

To see the postal gold logo check out http://www.postalgold.com

A logo is defined on dictionary.com as a graphic representation or symbol of a company name, trademark, abbreviation, often uniquely designed for ready recognition. Quite simply, it needs to grab peoples attention, and they need to remember it. Logos are such an important part of marketing and advertising, so important that more often than not they have the ability to define a company. Take for example the McDonalds golden arches, a Mercedes Benz logo, or the Mac´s Apple. These are easily recognised, and immediately people associate them with the company, the product or service they provide, and the standard or quality they can expect. A logo is something which should grab the viewers attention, and stay there. It is vital for the business, and once they establish the logo it is usually something which will not change – or if it does, minimally. A lot of thought goes into those logos you see everyday, and the companies are hoping you´ll remember them!

Postal Gold have been advertising on television and online, and it is always interesting to see what they will come up with next. They´ve had pirates, a man who doesn´t blink and now they have three very handsome, very fit and very ‘gold’ men. These men are certainly something to entice all the female viewers out there, while other companies are relying on ‘popular celebrities’ such as MC Hammer and drum and bass artist ‘Goldie’ to promote their services. Postal Gold on the other hand are taking a very different approach to advertising, by appealing to the everyday person, who might not be so immersed in popular culture. However they choose to advertise, it is essential to companies such as Postal Gold to have commercials on television, and online as these are the two methods which are most likely to reach a broad and varied audience. Something which is vital if they are going to continue to be one of the leading brands in their field.

http://www.postalgold.com

Advertising is a big investment for companies these days, and it can make or break a lot of companies. The man from the Postal Gold advert has become a bit of a ‘celebrity’ with people creating their own spin-offs of the Postal Gold ad and posting them on youtube. If you read the comments made by people, one notable attribute you can notice if you watch carefully, is that the Postal Gold Man doesn´t actually blink. This has sparked off many satirical imitations, a lot quite humorous and entertaining. This could be seen as a negative for the Postal Gold company, but more often than not if a companies advert has ‘the mickey’ taken out of it, it can end up being free advertising for the company. This is something which can not be planned, but if it occurs there is certainly a lot of potential to use these parodies to the companies advantage. Evidently something to keep in mind when you next ‘take the mickey’ out of an advert.